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Learn my 'H.T.P.' Method to control sales conversations from the first second, get clear yes/no decisions in minutes (not months), and position yourself as the trusted authority prospects want to work with
You'll watch me make LIVE cold calls in real time - both to random prospects AND your actual customers, giving you instant proof of how these techniques work in your specific industry
Master the art of "going for no" - the counterintuitive approach that eliminates time-wasters, shortens sales cycles, and creates urgency without being pushy
And MUCH MUCH More


60-Minute Lunch Break



Replace cold calling scripts with conversations that convert at 17x the rate
Have phone conversations so compelling that prospects beg to buy from you
Double your commission rates by positioning yourself as the premium choice
Dominate crowded markets while competitors waste time with outdated methods
Master phone psychology that makes prospects eager to say yes
Build a customer acquisition system that works regardless of platform changes or economic downturns
Transform your business from order-taking to premium consultative selling
Create predictable revenue streams that aren't dependent on algorithms or ad costs

Prospects stopped hanging up and started engaging
I went from chasing to being chased
Price objections disappeared because I was positioning value correctly
My close rates went from embarrassing to industry-leading





DECEIVE - They give half-truths and vague answers
PLUNDER - They extract information without wanting to pay
MISLEADS - They use stalls like "send me something"
HIDE - They disappear after getting what they want
Control the Conversation: Don't let prospects run their resistance playbook. Guide them through a different psychological journey.
Disqualify Instead of Qualify: It's faster to find out who won't buy than to convince someone who's not ready.
Build Authority, Not Rapport: Prospects don't buy from people they like- they buy from people they trust and respect.






Recognize when prospects are operating from automatic defense patterns
Spot the psychological triggers that activate resistance
Map the "sales barriers" where prospects shut down
Use specific techniques that wake prospects up from automatic responses
Break them free from the predictable sales conversations they expect
Create genuine curiosity instead of immediate resistance
Guide the conversation using questioning strategies that reveal real motivations
Position yourself as the expert while making prospects feel heard
Use vulnerability and authority strategically to build trust
Close at the beginning of conversations, not the end
Get commitments before presenting solutions
Control the outcome while prospects feel they're making free choices
Client: A complete stranger (£150 million CEO of what I thought was a small security company)
Method: Live cold call using H.T.P. principles
Time Frame: 5-minute phone conversation
Result: £50,000 contract
I did the opposite of what every other salesperson does
I used psychology instead of persuasion
I controlled the conversation while he felt heard
I got commitment before revealing anything about myself
Word-of-mouth referrals to other high-net-worth prospects
Building credibility with Fortune 500 companies
Establishing my reputation as "The UK's Most Hated Sales Trainer"
Developing the systematic approach I teach today


The 4 agreements that lock in your outcome before you start presenting
How to train your team to get permission to ask tough questions (and why this eliminates resistance)
The "reverse close" that makes prospects convince YOU they're qualified
How to handle price objections before they even know your price
Why giving people permission to say no makes them more likely to say yes
Be nice and agreeable so prospects will like you
Build rapport first, then try to sell
Never challenge prospects or create conflict
If they like you personally, they'll buy from you
Prospects buy from people they trust and respect, not people they like
Being too agreeable makes you look weak and destroys your authority
The best salespeople challenge prospects and make them think differently
Likability without respect gets you nowhere
Follow scripts and everyone will sound professional
Handle objections with perfect responses
Always be closing and never give up
Persistence always pays off
Scripts make you sound like everyone else
Objection handling creates more resistance
Chasing prospects destroys your positioning
Persistence will just annoy your prospects
“You're either born with it or you're not"
"Some people are just natural salespeople"
"I don't have the right personality for sales"
"Successful salespeople are just lucky"
Sales is a learnable skill based on psychology
The best performers follow systematic approaches
Personality matters less than understanding human behavior
"Luck" is what happens when psychology meets preparation

❌ Hope prospects will like you
❌ "Always be closing"
❌ Chase every prospect
❌ Build rapport first
❌ Sound like everyone else
❌ Present features and benefits
❌ Try to convince reluctant buyers
❌ Hope for the best
✅ Make prospects respect you
✅ "Always be disqualifying"
✅ Make prospects chase you
✅ Build authority first
✅ Stand out completely
✅ Discover psychological motivations
✅ Work only with qualified prospects
✅ Control the outcome








Yes. The H.T.P. System is based on universal human psychology. Whether you're selling real estate, insurance, software, financial services, or anything else- these psychological principles work because human psychology is the same everywhere.
Absolutely. I was terrible when I started- got hung up on constantly and nearly got fired after three months. "Natural talent" is a myth. The best salespeople follow systematic approaches based on psychology, not personality.
Many people report immediate improvements in their conversations after implementing what they learn. However, the time will vary between person to person.
A: No. The H.T.P. System is about creating genuine value and helping customers make better decisions faster. Traditional methods actually waste people's time and create confusion- that's the real manipulation.
A: Most training teaches outdated methods that actually trigger customer resistance. The H.T.P. System teaches psychological principles that make customers eager to buy.
A: Human psychology is universal. I've successfully trained businesses across the UK, America, Australia, and other markets. The principles work everywhere because people everywhere have the same psychological programming.
A: The system is designed for busy business owners. You'll get step-by-step implementation guides and team training materials so you can delegate the rollout while maintaining oversight of results.
You continue struggling with the same methods that aren't working
Other salespeople gain psychological advantages while you fall behind
You watch competitors close deals that should have been yours
Your commission stays unpredictable while others master consistent money
You remain trapped in methods that create resistance instead of eliminating it
You master techniques that give you control over every sales conversation
You develop skills that create predictable income regardless of market conditions
You position yourself as the expert that prospects want to buy from
You join the top 1% of salespeople who understand human psychology
You build a career based on systematic success, not hope










